Posts tagged ‘social media expert.’

February 10, 2014

How to be an expert.

I’ve been mulling this subject over in my mind for a while now. On the cusp of changes at work, and possibly to my career, I’ve been trying to work out what, if anything, I’m expert in.

Being expert doesn’t come naturally to a scanner—we’re generalists. But naturally there are some subjects, through passion, experience or damn hard work, in which I’m more expert than others. Horses, through a degree course and years of practical experience, is one area I used to be confident about. I’ve not even sat on a horse in the past four years though, so does that mean I’m no longer expert? I’ve worked on a community and environmental grants scheme since 2007, so I think that’s something I’m quite good at. Eight years of being an allotment holder makes me relatively confident about growing vegetables and fruit—but not in horticulture generally, in which I am very novice. I don’t consider my three years of blogging to make me anything other than a novice blogger; I wonder how other bloggers feel?

In an age where anyone can declare themselves an expert merely by writing the word in their Twitter biography, how much value does it hold? (and how many Social Media Experts does one society need?) Who decides what makes that person an expert anyway? Where does the burden of proof lie?

When everyone has been given a voice, through blogs such as mine, or other online platforms, is opinion being mixed up with being expert? Just because I think something doesn’t make me an expert; in that case, my opinion should rightly be of less value than that of someone else who has had decades of practice or study in a subject area. During an evening spent with a friend recently, we discussed his passion for anthropology, and Native American culture in particular. Only after decades’ worth of study and travel is he finally feeling confident enough to write papers for publication.  He has the authority now to have opinions of his own, and not to parrot those of other people—and yet he still doesn’t consider himself to be an expert in the subject.

They say the path to career happiness lies in working out what you’re good at, what you enjoy and where the crossovers are. So I need to work out first what I’m good at. What I’m expert in. But how do I go about finding out and being sure? Is it all a matter of acquiring some more self belief? Or is everyone else just bluffing?

Do you know?

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